Downward Communication Refers to the Flow of Information

question 32

Multiple Choice

Downward communication refers to the flow of information

• A) From the company to customers.
• B) From subordinates to supervisors.
• C) From people inside the organization to external parties.
• D) From department to department.
• E) From higher to lower organizational levels.

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Definitions:

Extended Problem Solving

A consumer decision-making process used for high-involvement purchase decisions, involving extensive information search and evaluation of alternatives.

Liberal Return Policy

A customer-friendly return policy that allows customers to return purchased items with minimal restrictions, often aimed at enhancing customer satisfaction and loyalty.

Alternative Brands

Brands that offer similar products or services to the leading brand within a market but distinguish themselves through pricing, features, or niche targeting.

Extended Problem Solving

A consumer decision-making process used for complex and high-involvement purchases requiring significant thought and research.