Applying a Valued Consequence to Increase the Likelihood That a Behavior

question 47

Multiple Choice

Applying a valued consequence to increase the likelihood that a behavior is repeated is known as

• A) Positive reinforcement.
• B) Negative reinforcement.
• C) Extinction.
• D) Encouragement.
• E) The law of consequences.

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Definitions:

Diminishing Marginal Utility

The principle that says the additional satisfaction a consumer gains from consuming one more unit of a good or service will lessen with each additional unit consumed.

Marginal Utility

Marginal utility is the additional satisfaction or utility that a consumer derives from consuming one more unit of a good or service.

Marginal Utility

This term refers to the additional satisfaction or utility gained by consuming one more unit of a good or service.

Rational Consumer

An economic theory assumption that consumers make purchasing decisions based on their rational outlook, available information, and self-interest to maximize utility.