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Slim Center Counseling and Apex Software recently joined forces to produce a meal planning program for use on home computers. The two organizations are working together on the project since neither one could have developed it with only their own resources. Both will own the resulting program. This effort is an example of a
Narrative Transportation
The phenomenon whereby an individual becomes engrossed in a story, leading to changes in attitudes or behavior that align with the narrative.
Brand's Story
The narrative a brand creates to communicate its values, history, and purpose, helping to build emotional connections with consumers.
Social Stance
An organization's or individual's position or viewpoint on social issues.
Brand Story
is a narrative that envelops the facts and feelings created by a brand to share its values, mission, and purpose, building a deeper connection with its audience.
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