Charging Fees to Direct Internet Site Visitors to Other Companies

question 110

Multiple Choice

Charging fees to direct Internet site visitors to other companies' sites is called the

• A) Transaction fee model.
• B) Advertising support model.
• C) Intermediary model.
• D) Affiliate model.
• E) Subscription model.

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Definitions:

Spiral of Silence Theory

Explains that ideas and opinions expressed in mass media can discourage expressions by people who hold dissenting opinions due to a sensitivity of feeling isolated or rejected.

Sequential Process

A series of steps or stages that are carried out in a specific order to achieve a particular goal or result.

Excellence Theory

A framework in public relations that emphasizes strategic management of communication to achieve effectiveness and acknowledges the role of public relations in organizational success.

Two-Way Symmetrical Communication

A model in public relations emphasizing mutual understanding and dialogue between an organization and its publics, rather than one-way persuasion.