Heineken, a Netherlands-Based Brewing Company, Produces More Than 170 Different

question 11

Multiple Choice

Heineken, a Netherlands-based brewing company, produces more than 170 different brands around the world, some of them international but many of them specialty brews for regional and local tastes. This illustrates the

• A) International model.
• B) Multinational model.
• C) Global model.
• D) Transnational model.
• E) Intranational model.

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