Examlex
Essential to developing a system that will monitor and control the implementation of plans developed in the formal planning process is the establishment of
Behavioral
Related to the actions or reactions of individuals or groups in response to internal or external stimuli, often studied in psychology and marketing.
Psychographic
Refers to the study and classification of people according to their attitudes, aspirations, and other psychological criteria, especially in market research.
Demographic
Statistical data relating to the population and particular groups within it, often used in market research to identify and target specific market segments.
Market Segment
A group of individuals or organizations sharing one or more characteristics that cause them to have similar product and/or service needs.
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