When Large Grocery Stores Build Bakeries in Which All of the Store-Brand

question 52

Multiple Choice

When large grocery stores build bakeries in which all of the store-brand bread, rolls, and pastries are baked and are then sold in the stores, which type of corporate strategy is being employed?

• A) Concentration.
• B) Conglomerate diversification.
• C) Vertical integration.
• D) Concentric diversification.
• E) Horizontal integration.

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