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Focusing on Offering the Most Inexpensive Products Is One Type

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Focusing on offering the most inexpensive products is one type of a differentiation strategy.


Definitions:

Ecological Fallacy

The error of assuming that relations observed for groups necessarily hold for individuals within those groups.

Individualism

A social theory favoring freedom of action for individuals over collective or state control.

Culture

The collective norms, values, beliefs, and behaviors that define an organization and influence its members' interactions and decision-making.

Tight Culture

A culture that has rigid social norms and that expects members to conform with them.

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