The Process of Assessing How Well One Company's Basic Functions

question 115

Multiple Choice

The process of assessing how well one company's basic functions and skills compare to those of another company or set of companies is called

• A) Benchmarking.
• B) Comparative analysis.
• C) Strategic planning.
• D) Operational planning.
• E) A SWOT analysis.

Understand the concept and application of market segmentation.

Distinguish between different types of segmentation: demographic, psychographic, geographic, geodemographic, and behavioural.

Recognize psychographic segmentation's role in predicting consumer behavior.

Identify how lifestyles, values, and self-concept influence consumer choices.

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Definitions:

Unconscious Racism

Implicit biases and prejudices towards other races that individuals may not be aware of harboring.

Anti-Black Attitudes

Prejudiced beliefs, feelings, or attitudes toward black people that are characterized by discrimination or hostility.

Anti-Hispanic Attitudes

Negative biases or prejudices specifically directed towards Hispanic individuals or communities.

Multicultural Therapies

Psychotherapy approaches that consider cultural, racial, ethnic, and minority status of clients to provide effective treatment.