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Conflict exists when the manager must consider opposing pressures from different sources.
Stimulus-Substitution Theory
A theory in classical conditioning that proposes the conditioned stimulus substitutes for the unconditioned stimulus, eliciting a similar response.
Pavlov
Russian physiologist known for his work in classical conditioning, particularly involving the salivary response of dogs.
Sometimes-Opponent-Process Theory
A theory suggesting that emotional and behavioral reactions adjust to opposite states from those initially induced by a stimulus over time.
Conditioned Stimulus
An initially neutral stimulus that, after being linked with an unconditioned stimulus, starts to produce a conditioned response.
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