_____________ Create(s) Alternative Combinations of Different Factors into a Total

question 139

Multiple Choice

_____________ create(s) alternative combinations of different factors into a total picture of the environment and the firm.

• A) Scenarios
• B) Forecasting
• C) Benchmarking
• D) Competitive intelligence
• E) Buffering

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Definitions:

Differentiation

The method of differentiating a product or service to make it appeal more to a specific target audience.

Utility

The total satisfaction or benefit derived from consuming a good or service.

Convenience

The aspect of a product or service that relates to the ease of use and the degree to which it saves time and effort for the consumer.

Environmental Scanning

The process of collecting information about external influences and trends that can affect an organization's strategic planning.