The Information That You Have Collected in Your Competitive Analysis

question 122

Multiple Choice

The information that you have collected in your competitive analysis can be referred to as

• A) Forecasting.
• B) Competitive intelligence.
• C) Environmental scanning.
• D) Benchmarking.
• E) Scenario development.

---

Definitions:

Self-Fulfilling Prophecy

A forecast that, either directly or indirectly, ensures its own accuracy through a positive loop between what is believed and how one acts.

Foot-In-The-Door Technique

Influence technique based on commitment, in which one starts with a small request in order to gain eventual compliance with a larger request.

Low-Ball Technique

The low-ball technique is a tactic in persuasion that involves initially presenting an attractive offer or price which is then increased after initial agreement.

Consistency

The quality of always behaving or performing in a similar way, following the same principles or course.