Examlex
Globalization is an issue primarily for
Information Search
The process by which consumers seek out information about products, services, or brands to make informed purchasing decisions.
Buyer Decision Process
The steps a consumer goes through, including recognition of needs, information search, evaluation of alternatives, purchase decision, and post-purchase behavior.
Post-Purchase Processes
The series of steps and activities that occur after a consumer has bought a product, including evaluation of satisfaction and potential for repeat purchase.
Consumption Awareness
Consciousness regarding the impact of one’s consumption habits on economic, environmental, and social aspects.
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