Which of the Following Statements About the Internet Is True

question 2

Multiple Choice

Which of the following statements about the Internet is true?

• A) The Internet has reduced threats to most businesses.
• B) The Internet drives down costs.
• C) The Internet's only impact on business is indirect because it impacts customers.
• D) The Internet has had a slowing effect on globalization.
• E) The Internet slows decision making because so much extra information is available.

Recognize the importance of personalizing the marketing mix to retain and attract customers.

Understand the concept of customer loyalty and different types of loyalty.

Evaluate the financial impact of customer retention and the dynamics of acquisition costs.

Identify the criteria for prioritizing customer relationships and investments.

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Definitions:

Stereotypes

Oversimplified generalizations about a group of people that often ignore individual differences, sometimes resulting in prejudiced attitudes or discriminatory actions.

Prejudicial

Showing prejudice or bias, leading to unfair treatment or judgments of others based on preconceived opinions rather than individual merit.

Inflexible

Lacking adaptability or willingness to change; often describes individuals, systems, or processes that are rigid and not easily modified.

Generalizations

Broad statements or beliefs that apply to a group based on observations from specific examples or experiences.