In a Competitive Context, __________ Means Giving Customers What They

question 120

Multiple Choice

In a competitive context, __________ means giving customers what they want or need, when they want it.

• A) service
• B) quality
• C) innovation
• D) speed
• E) competitiveness

---

Definitions:

Shallow Processing

Shallow processing is a cognitive approach where individuals focus on surface characteristics such as the appearance or sound of words, rather than their meanings, leading to less durable memory.

Early Selection

A theory in attention that suggests stimuli are filtered or selected to be attended to at an early stage of processing, based on physical characteristics.

Sensory Memory

The shortest-term element of memory, which stores sensory impressions for a very brief period, allowing us to experience the world as a continuous stream.

Task Simplicity

Refers to the degree to which a task or activity is straightforward and uncomplicated, requiring a minimal cognitive load or effort to complete.