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of the organization.
Competencies
A combination of skills, knowledge, and abilities that individuals possess which enable them to perform tasks effectively.
Competitive Advantage
The attribute that allows an organization to outperform its competitors, usually leading to greater sales or margins and/or retaining more customers.
Marketing Tactics
Specific actions or strategies marketers use to promote a product, service, or brand to targeted customers.
IBM
International Business Machines Corporation, a worldwide tech firm renowned for its production of computer hardware, software, and provision of IT services.
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