For Small Businesses, Product Differentiation

question 19

Multiple Choice

For small businesses, product differentiation

• A) is more difficult than it is for larger firms because of the high cost of product research and development.
• B) usually concentrates on the pricing component of the total product offer.
• C) can be an important strategy to gain market share.
• D) is less important than it is for big firms with multiple product lines.

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Definitions:

Working Capital

Working capital represents a company's operating liquidity and is calculated as current assets minus current liabilities.

Long-Term Assets

Assets that a company plans to hold for more than one fiscal year, such as buildings, land, and equipment.

Current Ratio

A financial ratio indicating a firm's capacity to settle short-term liabilities using its short-term assets.

Noncurrent Assets

Long-term assets not expected to be converted into cash within one year, such as property, plant, and equipment.