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Creative Product Differentiation Can Enable a Small Business to Increase

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Creative product differentiation can enable a small business to increase market share.


Definitions:

Role Strain

Conflicting expectations within the same role.

Nonverbal Communication

is the process of conveying a message without the use of words, which can include gestures, facial expressions, and body language.

Different Cultures

Refers to the diverse set of customs, beliefs, languages, practices, and expressions found among groups of people from different geographic, social, or ethnic backgrounds.

Catfishing

The act of creating a fake identity on social media platforms to deceive others, often for emotional or financial scam.

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