When Consumers Calculate the Value of a Product, They Look

question 79

True/False

When consumers calculate the value of a product, they look at the benefits and then subtract the cost.

---

Definitions:

Wasted Coverage

Advertising or marketing efforts that reach individuals outside the target demographic, leading to inefficient spending.

Target Market

A specific group of consumers identified as the recipients of a particular marketing campaign or strategy, characterized by distinct demographics, interests, or behaviors.

Specialized Cable

A cable designed for specific applications, which may include unique characteristics not found in standard cables.

Long Life

Refers to products, organisms, or materials that have a significantly extended duration of function, viability, or relevance.