Examlex
One of the most-often-used business tools to assess the market they are operating within is a business model created by Michael Porter of the Harvard Business School called:
Extremity Bias
A cognitive bias where individuals tend to remember and give disproportionate weight to the most extreme examples or experiences.
Law of Small Numbers
A cognitive bias that leads people to draw broad conclusions from small data sets or limited information.
Outgroup Heterogeneity Bias
The tendency to view members of an out-group as more diverse and individual than members of one's own in-group.
Ingroup Differentiation Bias
Ingroup differentiation bias is the tendency to perceive and highlight differences within one’s own group, emphasizing diversity and individuality among members.
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