The Following Are Key Components of the Operating Plan Development

question 99

Multiple Choice

The following are key components of the operating plan development process,except:

• A) Specifics as to how to compete (for each business initiative or business unit)
• B) Identification of the key revenue drivers and an assessment of the total potential revenue forecasts which the business can expect from a particular initiative
• C) Identification of the up-front and ongoing cost commitments which must be made in order to develop the market opportunity which the business has decided to focus on.
• D) Identification of the required market position and marketing communication initiatives required to support the business initiative or unit in question
• E) Identification of competitive advantages which the organization possesses

---

Definitions:

Signal Transduction

The process by which a cell responds to external signals by converting them into internal biochemical messages.

Enzyme-linked Receptors

A class of cell surface receptors that initiate a cellular response upon binding a specific ligand, often leading to a series of enzymatic reactions inside the cell.

Ion Channel-linked Receptors

Proteins that span a cell membrane and open to allow ions such as Na+, K+, Ca2+, and Cl- to pass in response to the binding of a chemical messenger.

G Protein-linked Receptors

Proteins that transmit signals from outside the cell to the inside by binding with G proteins, initiating various cellular processes.