SWOT Analysis Helps Firms Identify Both Competitive Threats and Market

question 10

True/False

SWOT analysis helps firms identify both competitive threats and market opportunities.

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Definitions:

Standards

Established norms or criteria in various fields that define quality, performance, or procedures to ensure consistency and reliability.

Goodwill

An intangible asset that represents the value of a business's brand, customer relations, employee morale, and other factors not reflected in physical or financial assets.

Current Asset

An asset on the company's balance sheet that is expected to be converted into cash within one year.

Long-term Asset

An asset that is not expected to be converted to cash or used up within one year of the balance sheet date.