Gangsta Industries Produces a Variety of Anti-Crime and Safety Products

question 106

Multiple Choice

Gangsta Industries produces a variety of anti-crime and safety products such as burglar alarms,smoke detectors,surveillance cameras,and specialty locks.Gangsta sells to households,businesses,and government agencies.They have found that each market group requires a different marketing strategy.Gangsta would probably benefit from departmentalization by:

• A) function.
• B) process.
• C) customer type.
• D) market opportunities.

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Definitions:

Products

Items or services offered for sale by a business, ranging from physical goods to digital offerings and services.

Synchronous Interaction

Real-time communication where individuals exchange information instantly with minimal delay.

Asynchronous Interaction

Communication where responses do not occur in real-time, allowing participants to engage according to their own schedule.

Utilitarian Consumption

involves buying and using products based on their practical functionality and utility, rather than for pleasure or aesthetic reasons.