If You Choose to Do a Telephone Survey Attempting to Find

question 82

True/False

If you choose to do a telephone survey attempting to find out what people are looking for in terms of a product or service you sell,you are segmenting your market by demography.

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Definitions:

Fixed Costs

Expenses that do not change in proportion to the activity of a business, such as rent or salaries.

Unit Contribution Margin

The difference between the selling price per unit and the variable cost per unit, used to determine how sales affect profitability.

Operating Income

Earnings before interest and taxes (EBIT), a measure of a company's profitability from its core business operations.

Fixed Costs

Operating expenses of a business that remain constant regardless of the volume of production or sales.