Examlex
Diversification is a strategy of increasing market share for present products in existing markets.
Motivating Workers
The process of incentivizing employees to improve their performance and productivity.
Theory X
McGregor’s traditional view of management whereby it is assumed that workers generally dislike work and must be forced to do their jobs.
Theory Y
McGregor’s humanistic view of management whereby it is assumed that workers like to work and that under proper conditions employees will seek out responsibility in an attempt to satisfy their social, esteem, and self-actualization needs.
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