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What are the three goals of marketers with respect to the decision-making process?
Signaling Pathway
Complex networks of molecules that transmit information from external stimuli to a cell's interior, triggering specific cellular responses.
Phosphodiesterase
An enzyme that plays a critical role in cellular signaling by breaking down phosphodiester bonds within cyclic nucleotides like cAMP and cGMP.
cAMP
A second messenger important in many biological processes, known formally as cyclic adenosine monophosphate.
Phosphorylated Protein
A protein that has undergone the addition of a phosphate group, which can affect the protein's function and activity.
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