The Fact That Curves Is Designed to Appeal to Women

question 24

Multiple Choice

The fact that Curves is designed to appeal to women of a certain age,education and income level,means that they are using:

• A) demographic segmentation.
• B) psychographic segmentation.
• C) volume segmentation.
• D) geographic segmentation.
• E) behavioural segmentation.

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Definitions:

Evaluation Phase

Part of the consumer decision-making process where options are assessed before making a purchase decision.

Marketing Dashboard

A visual representation of important marketing metrics and KPIs that helps managers make informed decisions.

General Mills Channels

Distribution pathways and strategies employed by General Mills to deliver its food products to consumers through various retail or wholesale venues.

Graphic Display

A graphic display is a visual representation of information, data, or graphics, often used in marketing, presentations, or digital interfaces to communicate effectively.