In an Effort to Increase Profits,Pearl River Chinese Restaurant Is

question 40

Multiple Choice

In an effort to increase profits,Pearl River Chinese restaurant is attempting to appeal to a specific segment of the market by offering an all-you-can-eat buffet.These efforts,designed to identify specific groups that can be profitably served,represent an example of:

• A) target marketing.
• B) a reference group strategy.
• C) benefit segmentation.
• D) B2B marketing.
• E) B2G marketing.

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Definitions:

Frequency Source

An electronic component or circuit that generates a signal of a specific frequency, used in various types of electronic equipment.

Capacitive Reactance

The resistance a capacitor offers to AC current, dependent on the frequency of the current and the capacitance value.

Parallel Connection

A way of connecting electrical components so that they share the same voltage across them, but can carry different currents.

Frequency Source

A device or system component that generates a signal of a specific frequency.