Positioning Is Built Around a Value Proposition Which Clearly Differentiates

question 117

True/False

Positioning is built around a value proposition which clearly differentiates an organization's brands,products,and/or services from those of its competitors and,based on a solid understanding of market fundamentals,effectively delivers on the identified target customer's needs.

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Definitions:

Variable Costing

A costing method where only variable costs are charged to product costs, with fixed costs treated as period costs.

Absorption Costing

A cost accounting method that includes all manufacturing costs (direct materials, direct labor, and both variable and fixed manufacturing overhead) in the cost of a product.

Profit

The financial gain achieved when the revenue from business activities exceeds the expenses, costs, and taxes involved in maintaining the operation.

Standard Costs

Predetermined costs for products or services, used as benchmarks for evaluating actual performance and cost control.