In an Effort to Increase Profits,Pearl River Chinese Restaurant Is

question 154

True/False

In an effort to increase profits,Pearl River Chinese restaurant is attempting to appeal to a specific segment of the market by offering an all-you-can-eat buffet.These efforts,designed to identify specific groups that can be profitably served,represent an example of a B2B marketing.

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Definitions:

Factual Communication

The exchange of information that is based strictly on objective facts and evidence, without the influence of personal feelings or opinions.

Central Route

A pathway of persuasion described in the Elaboration Likelihood Model that involves thoughtful consideration of the arguments presented.

Persuasion

The act of convincing someone to do something or to adopt a certain belief through argument, appeal, or rational discussion.

Elaboration Likelihood Model

A theory in social psychology that explains different ways of processing stimuli, why and when they will lead to attitude change.