____________ Consists of the Marketing Intermediaries That Transport and Store

question 16

Multiple Choice

____________ consists of the marketing intermediaries that transport and store goods as they move through their path from producer to final user.

• A) channel of distribution
• B) marketing network
• C) input-output matrix
• D) mode of distribution
• E) direct distribution

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Definitions:

Measurement

The process of quantitatively assessing or determining the magnitude, amount, or degree of something.

Calculation

The process of using mathematical techniques to determine a numerical result or assess a financial situation.

Post-Decisional Justification

The cognitive process where individuals convince themselves that the choice they made was the best possible option, often to reduce dissonance after making a difficult decision.

Limitations

Restrictions or constraints that define the boundaries within which a process or activity can occur.