Traditionally,marketing Textbooks and Marketers Have Been Trained to Think of the Marketing

question 57

True/False

Traditionally,marketing textbooks and marketers have been trained to think of the marketing mix around four concepts from a consumer-centric approach.

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Definitions:

Affiliation Needs

A psychological concept referring to an individual's need to build relationships and feel connected to others.

Self-Actualization

The realization or fulfillment of one's talents and potentialities, regarded as a drive or need present in everyone.

Existence Needs

Basic human necessities required for survival, such as food, shelter, and safety.

Needs

Fundamental requirements or desires that drive individuals to act, ranging from basic physical needs to complex psychological motivations.