Examlex
An exclusive distribution strategy distributes a product through only a preferred group of retailers in a given area.
Successful
Characterized by achieving desired aims or attaining prosperity.
Wisdom of Crowds
The concept that large groups of people are collectively smarter in some respects than individuals or small groups, especially in terms of problem-solving, decision-making, or predicting outcomes.
Viral Marketing
A marketing strategy that encourages individuals to share a marketing message to others, creating potential for exponential growth in the message's exposure and influence.
Media Multiplexity
The theory that relationships are maintained over various forms of media, and the strength of these relationships can be measured by the number of media platforms used.
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Q159: An example of a Consumer-driven marketing technique