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What Can Happen If a Marketing Manager Focus Too Much

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What can happen if a marketing manager focus too much on the tangible attributes of a product or service?


Definitions:

Lead Indicator

A forward-looking metric or measure that can predict future trends or outcomes in a business or economy.

Financial Perspective

An angle focusing on the financial objectives and performance measures of an organization, often featured in a balanced scorecard approach to strategic management.

Lead Indicators

Metrics that are used to predict future performance or trends before they can be measured by lagging indicators.

Cause And Effect

A relationship in which one event (the cause) makes another event happen (the effect).

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