Examlex
To create a methodology for "connecting" with customers,the organization needs to think in terms of ___________,in addition to cost and distribution efficiencies.
Positivist Orientation
An approach in social science that emphasizes the use of empirical evidence and scientific methods to understand and explain social phenomena.
Exchange Theory
A social psychological and sociological perspective that explains social change and stability as a process of negotiated exchanges between parties.
Rational Choice Theory
A theory in economics and sociology that suggests individuals always make prudent and logical decisions that provide them with the highest amount of personal utility.
Psychological Principles
Psychological principles refer to fundamental theories and established facts derived from psychology that explain and predict behaviors and mental processes.
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