Peer Recommendations Is an Example of Consumer-Driven Marketing Technique

question 116

True/False

Peer Recommendations is an example of Consumer-driven marketing technique.

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Definitions:

Novel

Something that is new, original, and not previously seen or experienced.

Exciting Things

Objects, events, or experiences that arouse enthusiasm, interest, or adrenaline.

Two Factor Theory

A theory that explains emotions and their arousal through a combination of physiological arousal and cognitive interpretation of that arousal.

Arousal

A state characterized by both physical and mental responsiveness or awareness, commonly linked with heightened alertness and an accelerated heartbeat.