Provide Examples of Consumer-Driven Marketing Techniques

question 128

Essay

Provide examples of Consumer-driven marketing techniques.

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Definitions:

Gross Material Requirements Plan

A schedule that shows the total demand for an item (prior to subtraction of on-hand inventory and scheduled receipts) and (1) when it must be ordered from suppliers, or (2) when production must be started to meet its demand by a particular date.

Master Production Schedule

A detailed plan that specifies what products are to be made, in what quantities, and when, serving as a primary input in materials requirement planning (MRP).

Time-Phased Schedule

A detailed plan that outlines when specific tasks or activities should start and finish over a set period, often used in project management.

Net Requirements

The total demand for a product minus the inventory currently in stock, used in manufacturing and logistics planning.