Examlex
The belief that you are in control of a situation is always a good belief to have.
Buying Center Culture
The set of behaviors, beliefs, and values that influence how a company's purchasing decisions are made.
Consensus
Agreement achieved by a group as a whole, where all members support the decision even if it is not their first choice.
Modified Rebuy
A purchasing situation in which a company buys goods that have been previously purchased but requires some modification or change to specifications, suppliers, or terms.
Similar Product
A product that has characteristics or features that are alike when compared to another product.
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