Which of the Following Is an Instance of Snob Appeal

question 21

Multiple Choice

Which of the following is an instance of snob appeal?

• A) an argument that claims Smith is the best candidate for office on the grounds that he has a ninety-two percent approval rating in the latest poll
• B) an argument that you should vote for Smith on the grounds that if you do not, Smith will have you killed
• C) an argument that you should vote for Smith on the grounds that a movie star has endorsed him
• D) None of these answers is an example of snob appeal.

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Definitions:

Earn Income

The process of receiving money as payment for work performed, or from investments.

B2C Marketing

Business-to-Consumer marketing, which focuses on selling products and services directly to individual customers.

Place Element

One of the four Ps in the marketing mix, referring to the strategies and processes used to make the product or service available to the target customer.

Marketing Mix

A blend of several marketing elements—including product, price, place, and promotion—used to market and sell a product effectively.