Examlex
Which of the following is true of marketing research?
Exact Replications
The attempt to precisely recreate the conditions and methodology of a study to verify its findings, with no alterations.
Meta-Analysis
A statistical method that combines the results of multiple scientific studies to arrive at a conclusion that has greater statistical power.
Literature Review
A comprehensive overview of existing research and publications on a specific topic.
Data Analysis
The process of systematically applying statistical and/or logical techniques to describe, illustrate, condense, recap, and evaluate data.
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