Examlex
Which of the following in an experiment is a variable that is manipulated by the experimenter?
Price Skimming
A pricing strategy where a firm charges the highest initial price that customers will pay for a new product or service, then gradually lowers the price to attract more price-sensitive consumers.
Penetration Pricing
A marketing strategy where the initial price of a product is set lower than the eventual market price to attract new customers and gain market share.
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