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Suppose that when the price of ice cream increases, Liza buys less hot fudge.To Liza,
Channel Brand Equity
involves the value accrued by a distribution channel, contributing to a brand's overall strength in the market.
Consumer-Brand Image
The perception and emotional value that consumers attribute to a brand, based on their experiences and interactions.
Price Premiums
Additional amounts customers are willing to pay for a product or service perceived to be of higher quality or prestige compared to alternatives.
Revenue Streams
The various sources from which a business earns money, including sales of products or services, subscription fees, advertising revenues, and licensing deals.
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