Examlex
The OECD's Better Life Index
Intangible
Non-physical assets or qualities that cannot be easily quantified or touched, such as intellectual property or brand reputation.
Intangibility
The characteristic of services that makes them unable to be touched, seen, tasted, heard, or felt in the same manner that physical goods can be sensed.
Relationship Marketing
A strategy focused on building long-term engagement and loyalty with customers rather than on individual transactions.
Service Encounter
The exchange between a consumer and a service provider at the time a service is delivered.
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