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Why might firms pay wages that are above the equilibrium wage in a market?
Brand's Appeal
is the attractive quality or feature of a brand that draws consumers towards it, influencing their perception and purchase decisions.
Communicate
The act of conveying information or expressing ideas and feelings through verbal or nonverbal means.
Segmentation
The process of dividing a market into distinct groups of buyers with different needs, characteristics, or behaviors who might require separate products or marketing strategies.
Psychographics
The study and classification of people according to their attitudes, aspirations, and other psychological criteria, especially in market research.
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