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If firms find that consumers are purchasing less than expected, which of the following would you expect?
Trade Secrets
Information, including formulas, patterns, compilations, programs, devices, methods, techniques, or processes, that derives economic value from not being generally known and is subject to efforts to maintain its secrecy.
Economic Espionage
The act of secretly gathering confidential economic information or trade secrets from competitors for competitive advantage.
Proprietary Information
Confidential business information that provides an enterprise with a competitive edge, such as patents, trade secrets, and special recipes.
Transnational Consumers
Consumers who transcend their local markets and make purchases based on global rather than national preferences.
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