The Translation of an Overall Business Strategy into a Level

question 20

Short Answer

The translation of an overall business strategy into a level of detail suitable for the marketing area is a(n)________.

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Definitions:

Ambivalent Attachment

The attachment style for infants who are unwilling to explore an unfamiliar environment but seem to have mixed feelings about the caregiver—they cry when the caregiver leaves the room, but they cannot be consoled by the caregiver upon the caregiver’s return.

Secure

Feeling of being safe, stable, and free from fear or anxiety.

Anxious

Experiencing worry, unease, or nervousness, typically about an imminent event or something with an uncertain outcome.

Assimilation

The cognitive process of integrating new information into existing cognitive schemas, perceptions, and understanding.