In a Service Process,the Greater the Emphasis on Intangible Activities

question 28

True/False

In a service process,the greater the emphasis on intangible activities is,the more critical is the training and retention of skilled employees and the development and maintenance of the firm's knowledge assets.

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Definitions:

Sales Presentations

A detailed pitch or demonstration aimed at persuading potential clients or customers to purchase a product or service.

Creative Imagery

The utilization of vivid and imaginative mental images to enhance creativity, problem-solving, and visualization skills.

Pre-Call Stress

Anxiety or nervousness experienced before making a sales call or presentation, often due to anticipation of the outcome.

Multiple-Question Approach

A sales technique involving asking several strategic questions to engage potential customers and understand their needs.