Customer Relationship Management Refers to Planning and Control Activities and Information

question 58

True/False

Customer relationship management refers to planning and control activities and information systems that link a firm with its downstream customers.

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Definitions:

Data Point

An individual value or piece of data that is collected as part of a dataset.

Outliers

Observations in data that are significantly higher or lower than the other values.

Research Methodology

A systematic approach outlining the steps and techniques used for conducting research.