Which of the Following Can Be Deduced About a Three-Year

question 9

Multiple Choice

Which of the following can be deduced about a three-year investment project that has a two-year payback period?

• A)the NPV is positive.
• B)the IRR is greater than the cost of capital.
• C)Both the NPV is positive and the IRR is greater than the cost of capital can be deduced.
• D)Neither the NPV is positive nor the IRR is greater than the cost of capital can be deduced.

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Definitions:

Marketing Communication

The various methods and strategies used by companies to convey promotional messages about their products and brands to their target audience.

Personal Selling

A sales technique involving one-on-one interaction between a salesperson and a potential buyer to persuade the purchase of a product or service.

Business-To-Business

Transactions or relationships between two businesses, rather than between a company and individual consumers.

Imc

Integrated Marketing Communications, a strategic approach that coordinates different promotional tools and channels to provide a clear, consistent, and compelling message about an organization or product.