Examlex
Return on assets and return on equity are both profitability ratios.
Consumer Surplus
The variance between the sum consumers are willing to pay for a good or service and the amount they truly pay.
Willingness to Pay
The maximum amount an individual is prepared to spend on a good or service, reflecting the value they assign to it.
Consumer Surplus
The gap between the sum consumers are ready and able to spend on a good or service and what they really pay for it.
Normal Goods
Goods for which demand increases as consumer income rises.
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